My friend Vanessa pointed out a board book that was given to her son and I flipped through it at his birthday party. The book is called Oh No, George! and it's a beautifully designed book about a dog who really wants to be good but has trouble resisting temptations - like an unattended cake.
It's simply written, funny and has a wonderful message for kids. It even has a philosophical quote on the back page for parents too. I found a copy at my favourite kid's shop in Summer Hill, Sydney and have since bought another two copies, which I'm saving for my nephew and a friend's first baby.